Advertising and Sponsorship

Advertising and Sponsorship Guide

Connecting You to Resource and Workforce Management Professionals and Decision Makers

The Resource Management Institute (RMI) is dedicated to the advancement of resource and workforce management thought leadership, best practices and standards, globally recognized credentials that certify resource management expertise, and tools and resources necessary for effective and efficient management of human capital-intensive businesses. With nearly one million resource managers in the IT and Marketing Services space, RMI advertising and sponsorship provides a number of opportunities to position your brand in front of a global audience of resource and workforce management professionals.

State of Resource Management Address

Annually, at the beginning of the year, the RMI hosts its State of Resource Management webcast bringing together resource management professionals and leaders from the Technology and Enterprise/IT sectors. Supported by the RMI’s RM/WFM specific market research, the address outlines important insights into the state of resource management best practices across the industry and addresses some of the issues that challenge the application of those practices.

  • Sponsorship Details and Rates

      • Vendor sponsorship will be acknowledged during the State of Resource Management one hour live presentation and name/logo exposure and company/product description on webcast slides
      • Vendor receives name/logo and link on RMI events webpage, pre-webinar promotions and post-webinar follow ups
      • Sponsorship cost $1,200 USD – up to three sponsorships available for the address
      • Exclusive sponsorship cost $3,750 USD
RMI Power UP Sessions

The RMI Power UP is a quarterly educational webinar series focused on today’s most relevant resource and workforce management thought leadership topics. Power UP sessions cover key trends in resource management and their impact on human capital-intensive businesses.

  • Sponsorship Details and Rates

      • Power UP Topics and Dates: (1) Managing a Flex Workforce – February 17, 2021; (2) Five Things Your PSA/PPM Tool Should Do to Support Your RM Needs – June 16, 2021; (3) Best Practice for Change Management for RM Transformations – September 22, 2021; (4) Data Management Best Practices for RM – December 8, 2021
      • Vendor receives name/logo and link on RMI Power UP webpage containing session information and registration
      • Vendor sponsorship acknowledged during 30-minute live webcast and name/logo exposure and company/product description on webcast slides
      • Vendor receives name/logo and link on pre-session promotions and post-session follow ups
      • $600 USD per session or $2,100 USD for four sessions
      • Up to three sponsorships available per session
      • Exclusive sponsorship cost $1,950 USD per session
RMI Survey Series on Resource Management

The Resource Management Institute conducts a series of research surveys to help professionals compare and contrast their RM/WFM operations to their peer groups. Online surveys target the IT and Marketing services industry overall. Each survey explores various aspects of running Resource Management operations.

  • Sponsorship Details and Rates

      • 2021 research topics include:  RMO Organizations, Sourcing and the Gig Marketplace, Resource Utilization, and The Profession of the Resource Manager
      • Vendor receives name/logo and link on RMI Survey webpage containing survey description/link and on survey promotion emails
      • Vendor receives name/logo and company/product description on survey research report distributed to all survey participants and available to all RMI members through the RMI website
      • Vendor receives copy of survey research report
      • $950 USD per survey or $3,325 USD for four surveys
      • Up to three sponsorships available per survey
      • Exclusive sponsorship cost $3,000 USD per survey
RMI eNewsletter

The RMI eNewsletter offers four (one per quarter) online publications providing informative insights covering all areas of resource management, resource management themed articles, and the Spotlight interview section that asks five questions of a different RMCP® in each publication.

  • Sponsorship Details and Rates

      • Vendor receives name/logo and link on quarterly eNewsletter email blast
      • Vendor receives name/logo and link on eNewsletter webpage accessed through the RMI website
      • Vendor has option to submit resource management themed article for each sponsored eNewsletter
      • $500 USD per eNewsletter or $1,750 USD for four eNewsletter
      • Up to three sponsorships available per eNewsletter
      • Exclusive sponsorship cost $1,650 USD per eNewsletter
RMI Thought Leadership Content

Supplement your content marketing and expand your lead generation efforts with RMI produced white papers or webinars. Thought leadership content, targeting resource and workforce management professionals, focuses on best practice execution in resource management and can be delivered through an RMI produced white paper, 30-minute webcast, or 60-minute webcast.

  • Sponsorship Details and Rates

      • Content provides insight and education and is written and/or presented by RMI Managing Director
      • Vendor receives license to use and distribute written or recorded material
      • $1,000 USD for 20-25 minute webcast of RMI content/presentation and participation in Q&A session
      • $2,000 USD for 45-50 minute webcast of RMI content/presentation and participation in Q&A session
      • $2,500 USD for one white paper approximately 2,000 words
Online Advertising: Technology EXPO

This offering provides an online advertising option to get targeted exposure to a global audience of resource and workforce management professionals and managers. Website visitors and RMI members use the RMI site to connect to thought leadership, best practices and standards, shared knowledge, and industry research to stay informed on the fastest growing discipline for human capital intensive businesses.

  • Sponsorship Details and Rates

      • Homepage positioning displaying company logo and link to dedicated vendor webpage
      • Dedicated vendor webpage with name/logo, link, company description, product information, and two pieces of marketing collateral as PDF downloads
Resource Management Global Symposium 2021

The Symposium brings together resource management experts and practitioners from around the globe to learn new approaches, collaborate with peers and industry experts, and innovate with the very latest in resource management research and best practices. This highly interactive, two day event is comprised of keynote topics, panel sessions, breakouts and networking opportunities for those interested in the resource management discipline.

  • General Sponsorship Details and Rates

      • Date/Location: September 23 – 24 in Dallas, Texas
      • Symposium welcomes attendees from Professional Services, Consulting Services, Enterprise/IT, Product Development, and other project based teams
      • Specialized content for various domains to include Professional/Consulting Services, Enterprise/IT, Product Development teams, Advertising & Marketing Agencies, and other project based teams